Myspace put social media on the map. It was so important for artists, providing a new way to connect directly with fans, and fans a new way to access music. It was easy for many artists to invest all their time and marketing efforts into Myspace because of all of the hype and amount of [...]

Technology has forever changed the way that artists connect with their fans. Consumers are searching for new bands and learning about music online. Now artists can build strong bonds with fans by communicating directly with them. This is why search engine optimization (SEO), social media marketing and analyzing your online presence is so important. Artists [...]

You have your Tweeps (Twitter followers), your Likers (Facebook fans), your MySpace Friends, Diggs, Pings, Stumbles, Reddits, Delicious bookmarks, YouTube and Vevo views, etc., etc. All of this social media connecting is really awesome, but what does it mean for you as an artist? Social media has earned a spot in all artists’ marketing campaigns [...]

Music 2.0 is an annual event held at the Microsoft NERD where Boston operated business showcase emerging tools and technologies that can help artists and managers transform the music industry. The second Music 2.0 was a great example of the Boston music community coming together to present their forward-thinking achievements. Music 2.0 was put together [...]

Charts are an important component of the music industry; there is a lot of fragmented data floating around. Record and ticket sales are no longer the only indicator as to how an artist is doing. What do all of those artist Tweets, Facebook Likes, and Vevo Plays mean? There are some great companies dedicated to [...]

Rival Schools is back. “United By Fate,” their last full length release, came out in 2001. This week they released an amazing record called “Pedals,” on 3.8.2011. Pent up demand at an all time high for this release. This album has potential to be one of this year’s best records. The members of Rival Schools [...]

Artists in the music business are now able to measure their fans’ reactions in real time. By listening to your audience you can learn how consumers think about you; use these insights to deliver better value-driven offerings to your fans. No more waiting for feedback from radio markets, online or physical retailers, tastemakers, or other [...]